I am a sucker for amazing packaging, but it never occurred to me that even the humble sarmie could be tweaked to such perfection.
Check out Wich, a concept sandwich store in Hong Kong. They serve all sorts of lunch time goodness, from freshly made soups and salads to the humble (and very glamerous) sandwich. Everything is precise and perfect. The store is pristine and beautifully designed. The packaging is clean and elegant – all in all a graphic designer’s dream.
Blow (a Hong Kong based design agency) are responsible for this stunning branding experience. You can read more about them here.