Archive | Design

Creative Spaces in Cape Town

Never Give Up – I need this in lights on the wall in my study. At times freelancing can be tricky and can push you to the edge. Don’t get me wrong – I still love being my own boss and I would not give it up for just anything, but at times the isolation of working on my own and the scariness of “quiet periods” can take it’s toll. Thankfully I have a wonderful husband who believes in me and always gives me that little push to get me back on track again. Make no mistake – he is a tough critic and being a creative director at an ad agency means he is a very hard task master, but I know he sees something in me that I often can’t see. I am so blessed – if it wasn’t for his encouragement and perseverance I would be nowhere. Thanks Alexis – you are the bomb!

Never Give Up - Wise Words

So on a more constructive note – I have decided that possibly I should look into renting a desk for a couple of days a week. Somewhere close by, in a creative space, with like minded people.

Working entirely on my own is great – I get lots done and I am very focused, but at times it is very isolating. There is no-one to bounce an idea off, no one to have a quick look at something you are working on, no one to offer an alternate opinion – at this point in my Freelance career I think I really need this.

I have looked into a couple thus far, but I think I need to try them out to see if the vibe is right.
Here are a few of the spaces I have found (and liked) thus far:
The Bureaux
Twenty Fifty

So this is where I need your help – Do you know of any really cool spaces that are available within the Cape Town CBD? I am looking for a desk for one maybe two days of the week, access to the interwebs (& good coffee) and a fabulous vibe. Please let me know, I really would appreciate any and all suggestions.

Credit for photo

October Wallpaper Calendar – Download now

October Wallpaper Calender

Our little garden is in full bloom, I counted over 21 different types of plants that are showing off pretty flowers at the moment. This is fairly nifty as our garden is teeny tiny (only around 3×4 meters).

At this time of the year my favourite place to work is outside on our balcony overlooking this mini floral paradise – it smells so intoxicating and magical.

So, continuing in the theme of spring I have made a downloadable October Wallpaper Calendar that is fresh and bright – sure to brighten up your desktop. Enjoy!

Select and download the option that works best for you:
Laptop – 1440 x 900px
HD Desktop – 1980 x 1080px
iPad/tablet – 1024 x 768px

October wallpaper download

Lyle & Scott – The 140 Series

Lyle & Scott

I recently created an illustration for the 140 Series for Lyle & Scott. Here is the promo blurb from them:

“2014 marks 140 years of Lyle & Scott.

To commemorate our heritage, our timeless quality and craftsmanship of the finest apparel, we commissioned 140 artists to create 140 original masterpieces. Each of these works of art represented a year in our 140 successful years.

Lyle & Scott are pleased to introduce to you, Lyle & Scott 140 Series.

We invite you to become the exclusive owner of one of these once-off masterpieces.”

So here is my illustration for the 140 Series:

Joanne Reidy Illustration

I must admit this commission was quite challenging as illustration is not something I get to practice often. None the less I had tons of fun doing it and I am quite happy with the end result.

The year I selected to work on was 1952, the year King George VI died and Elizabeth II become Queen. In relation to the 140 years of Lyle & Scott this meant my given number was “78″ and so I had to create an illustration depicting this story and including the number 78.

This is the copy that will appear on my final print:
“In 1952 Princess Elizabeth became Queen Elizabeth II at the age of 25. It was February 1952 and Princess Elizabeth was enjoying a short break in Kenya with Prince Philip. The pair was relaxing at a game-viewing lodge, the Treetops Hotel ,just over 165km from Nairobi. It was here on 6 February, that the princess became Queen, after George VI passed away in his sleep.”

Sadly this snippet of vital info is barely legible on the bidding website (an oversight on Lyle & Scotts side perhaps?)

Please do go and check out all the illustrations, there are some pretty good ones waiting to be snapped up.

As I mentioned, mine is number 78 (year 1952) – if you like it, you can always bid for it!

Let me know what you think – thanks folks.

Bid Now

Walking Shadows

Recently we have had a bunch of prints framed – prints we have been collecting forever as well as some new ones we bought on our recent trip to Europe. So in order to display these gems at their best we have had to rethink the current arrangement on our walls – this means taking all the old frames down, dusting them, regrouping them, rejigging them again, more reshuffling and then going mental with the Hilty tool – all in all an exciting project.

So – being the magpie that I am, I have started seeing all kinds of fabulous prints that I must add to my new collection – the latest of which I spotted on the Superbalist website. These prints are by American artist Jason Ratliff.

Simple, clean and quirky – I love them!

Jason Ratliff

Jason Ratliff

Jason Ratliff

Jason Ratliff

Jason Ratliff

See more of Jason Ratliff’s work here

Pretty Pretty Kitties now available online

Pretty Pretty Kitties

If you have been following along on Instagram you may have seen a couple of photos of my growing family of Kitties – No, not the furry kind, instead the handmade felt kind. The kind you can squidge and smoosh your face into without the threat of sharp nails and flying fur (although I still try this with Stripes)

Well, much to my delight I am happy to announce these little cuddly babies are now available for adoption. Yes you could be the proud owner of a Pretty Pretty Kitty. Just pop over to my Pretty Pretty store on Hello Pretty and snap one up before they all find their forever homes.

Adopt Now

I am hoping to expand the colours of the Kitties, so if you have a preference or perhaps you would like a Kitty that looks like your fur baby, then drop me a mail – I will see what I can do.

Be sure to visit Hello Pretty to see all of the Kitty gang.

Pretty Pretty Kitties

Pretty Pretty Kitties

Pretty Pretty Kitties

Pretty Pretty Kitties

All Photos are taken by moi (Joanne Reidy)

September Calendar Wallpaper – Download now

September CalendarSeptember is nearly here, can you believe it? Spring is round the corner and I love it. Seeing the seasons turn is so encouraging. Lots of plants in our little garden are only just starting to grow flower buds, while the jasmine is wildly in bloom, filling the evening air with a reminder that winter is nearly over.

To mark the beginning of this exciting month I have made a special September 2014 downloadable wallpaper calendar just for you. I hope it fills your desktop with a fresh and crisp excitement – reminding you that spring is just around the corner. Enjoy!

Select and download the option that works best for you:
Laptop – 1440 x 900px
HD Desktop – 1980 x 1080px
iPad/tablet – 1024 x 768px

Download wallpaper

Wise Words

Sometimes life can just be tough and the future a little unclear – it’s moments like these that we need to just step back and realise that “This too shall pass”.

If you too are going through a rough patch, I hope these words of inspiration will feed your soul.

Wise Words

Wise Words

All photography by Alex Mcdonell
All lettering by Noel Shiveley
Found here

Miniature Masterpieces

Super talented illustrator Chloe Giordano (from Oxford in the UK) likes to describe herself as an “avid reader, history lover and dreadful knitter” – a little modest don’t you think?

Chloe’s embroidered illustrations of woodland animals are so intricate and delicate that my eyes water just imagining the intense love and concentration that must go into each and every stitch. Each hand crafted piece is insanely detailed – with all the rich colours being painstakingly built up thread by thread – a true wonder.

Check out more of Chloe’s work here

Chloe Giordano

Chloe Giordano

Chloe Giordano

Chloe Giordano

Chloe Giordano

Typography good enough to eat

Jessica Hische is a true inspiration to me. I have always envied her gorgeous typography talents and consider myself super lucky to have heard her speak at the Design Indaba – so amazing indeed.

Well now I can say I truly have drooled over her work – check out her latest project for Starbucks (in colaboration with BBDO). So gorgeous (and all edible). I have died and gone to heaven!

Jessica Hische

Jessica Hische

Jessica Hische

Jessica Hische

Pretty Pretty Kitties

Okay, I have to admit it – I am completely addicted to that TV show “The Great Bristish Sewing Bee”. It basically a show where contestants are challenged with various weekly sewing tasks – at the end of each week one contestant is eliminated leaving us with the final week where a winning “Sewing Bee” is crowned.

So – to get my creative juices flowing, I dusted off my trusted sewing machine and tackled making some softies that I have been imagining making for a while now. After lots of sketching, planning, pattern making, adjusting and re-adjusting – a litter of three kitties where born. What a proud mummy am I?

Naturally to put these new creations to the ultimate test I had to try them out on the smallest people I know – my twin niece and nephew. After much pulling, prodding, stroking, hugging and kissing my kitty trio where finally given the toddler seal of approval. Dominic did not want to go home without his new friends and Annabelle kept saying, “They are cute – They are cute!” – so I am super chuffed!

I thought I would give you a sneak preview of my little kittens. I plan on putting them (and more of their siblings) up on my online store (on Hello Pretty) – so watch this spot for more info. In the interim if you are interested in getting your paws on an original Pretty Pretty Kitty, let me know – I would love to create a kitty for you.

Pretty Pretty Kitty

Pretty Pretty Kitty

Pretty Pretty Kitty

Kitty Graffiti

I have been waiting for the perfect opportunity to start putting some photos from our recent trip around Europe up on the blog.

As today is World Cat Day (isnt every day?) I thought I might start with some feline inspired graffiti we spotted in Berlin. If you have already been to visit this special city you will know it is super charged with amazing street art and super cool graffiti – perfect for Instagram.
Needless to say I took a gazmillion photos (no, I wont bore you with all of them) but here are a few kitty specific pieces. These pud-tats where all created by Rabea Senftenberg

Hope you had a purrfect World Cat Day?

kitty grffiti
kitty grffiti
kitty grffiti
kitty grffiti

All photos taken by me (follow me on Instagram here)

Recent Work – KIN Culture website

KIN Culture

I recently had the pleasure of working on the design for the online presence for KIN Culture, a faith based organisation where orphans and vulnerable children are given a home and a bright future.

The job, was from beginning to end, such fun. The team from Kin Culture are really amazing and we gelled really well right from the start. The brief was simple – keep it clean and totally different to other charity websites – ie not a site filled with sad photos of poor starving orphans who desperately need your help.

In fact, the client’s feelings where so strong on this, that they decided to do a photo shoot, ensuring the perfect shots that would best suite the website style and the business’s tone and approach. Luckily all the right people where available to help out and after much planning and and organising we where set.

One afternoon of fun and laughter washed with a ton of green powder paint – and voila – the most amazing photos (& video) ever.

Thanks to Kikitography for their crazy photographic skills and to Shoot and Create for their ultra cool “Behind the Scenes” videography.

Going forward I will be working with the team from KIN Culture to take their website to the next level. They are about to start serious work on the actual development of their village and with this the website is expected to help generate necessary publicity and involvement needed in such a mammoth task.

Be sure to check out the KIN Culture website here. Also check out their Facebook page – to see what they are currently up to. This is such an exciting project, perhaps you too can get involved.

Best of luck team!


Are you keen on doing some similarly exciting work online? Then why not check out my portfolio. I am available for all forms of digital design and would love to chat about your project.

Also don’t forget about my Blog MakeOvers – I am always keen to get stuck into a fellow blogger’s redesign and would love to hear from you.


KIN Cluture