At first glance, you may be forgiven for thinking that Bardot is a naughty underwear store – the shop front with its frosted windows and suggestive signage doesn’t scream traditional ice cream parlor, instead it hints at a much more saucy experience. (Shop designed by award-winner architect Ana Henton)
“At Bardot, we don’t sell ice cream bars. We sell Love. On a stick.”
The luscious red lips and retro inspired graphic patterns set this store apart. Bardot has turned the humble ice cream bar into a sensual fashion experience.
Bardot’s clever branding is thanks to Landor Associates (a design agency in San Francisco). Landor have managed to turn a once obscure manufacturer, formally known as “Advanced Ice Cream Technologies”, into one of the sexiest ice ream vendors in the USA – Bardot.
With flavors including “Honey I’m Home”, “French Kiss”, “Acapulco Love” and “The Forbidden Fruit” one can easily see why these gorgeous ice cream bars are such a hit – what’s even better is the packaging is specially made to keep the bars chilled for up to eight hours – just enough time to set the mood?
The branding for Bardot has gone on to win Landor Associates numerous design awards including a Silver Clio and bronze Lion at Cannes.