Bardot Ice Cream

Bardot

At first glance, you may be forgiven for thinking that Bardot is a naughty underwear store – the shop front with its frosted windows and suggestive signage doesn’t scream traditional ice cream parlor, instead it hints at a much more saucy experience. (Shop designed by award-winner architect Ana Henton)

“At Bardot, we don’t sell ice cream bars. We sell Love. On a stick.”

The luscious red lips and retro inspired graphic patterns set this store apart. Bardot has turned the humble ice cream bar into a sensual fashion experience.

Bardot’s clever branding is thanks to Landor Associates (a design agency in San Francisco). Landor have managed to turn a once obscure manufacturer, formally known as “Advanced Ice Cream Technologies”, into one of the sexiest ice ream vendors in the USA – Bardot.

With flavors including “Honey I’m Home”, “French Kiss”, “Acapulco Love” and “The Forbidden Fruit” one can easily see why these gorgeous ice cream bars are such a hit – what’s even better is the packaging is specially made to keep the bars chilled for up to eight hours – just enough time to set the mood?

The branding for Bardot has gone on to win Landor Associates numerous design awards including a Silver Clio and bronze Lion at Cannes.

Find out about Bardot.
Read more about Landor Associates here.
Originally spotted on The Die line.

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Find out about Bardot.
Read more about Landor Associates here.
Originally spotted on The Die line.

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One Response to Bardot Ice Cream

  1. David Brier July 4, 2012 at 5:33 pm #

    Nice solution. I will say the lips are disturbingly similar to the “leaf lips” we created for Botanical Bakery’s product line and its award-winning package design and branding in 2010. Here’s a look in case you missed it:

    http://www.risingabovethenoise.com/botanical-bakerys-secret-recipe-that-tripled-sales/

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